Background

During my internship, I took on the task of revamping CoinGecko's careers page, which hadn't seen updates since 2020. It marked the team's first attempt at developing the page using Webflow. As a UI/UX intern, I had the opportunity to create CoinGecko's new careers website on the Webflow platform. I also collaborated with the HR team and one of the co-founders so the careers page could come to live.

Before

www.coingecko.com_en_careers (3) (1).png

After

careers.coingecko.com_ (1).png

The problem

The journey began by exploring CoinGecko's existing careers page, recognizing the need for improvement. Guided by Jakob Nielsen's Usability Heuristics, the mission was clear – to enhance the user experience by addressing usability problems in the UI design.

#2 Match Between the System and the Real World

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#3 User Control and Freedom

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#4 Consistency and Standards

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#6 Recognition Rather than Control

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#8 Aesthetic and Minimalist Design

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UX Research

Creating personas helped me see through the eyes of our audience. The Explorer, Cryptocurrency Enthusiast, and Internship Seeker – each had unique goals and pain points. This understanding became the foundation of the redesign, focusing on transparent information and user engagement.

The Explorer

Cryptocurrency Enthusiast

Internship seeker